Education: We believe a financial counselling agency that functions well with integrity has, at its core, a passion to provide education for people to learn the basic life skills of financial management. A spending plan or budgeting techniques and methods to manage personal debts are vital for everyone because they impact so many areas of our lives.

Practical Help: When people find themselves in circumstances of a credit crisis meaning they are unable to meet the current debt payment obligations or, trouble balancing income and expenses, they often need some help. A HOPE Coach may act as an advocate for the individual and helps develop a more affordable repayment plan acceptable to the lenders and the individual. It can be as simple as a fresh pair of eyes to suggest some changes or, more complex solutions. It is practical and professional help.

Genuine Hope: People may find other areas of their lives become much more difficult due to the financial pressures. Judgment and clear thinking can sometimes become clouded. With compassion and concern, a HOPE Coach can help people see hope for a brighter future is possible.

Trustworthy Truth: Like many other facets of financial management, there are a variety of options and opinions. Messages in advertising can be confusing. A HOPE Coach can and will present various options to repay debt and let the individual decide what is best for them. The information presented will be unbiased.

A Not-For-Profit Charitable Organization: While not a legal requirement, we believe Coaches should be trained and accredited and, their respective agencies should be registered as not-for-profit charitable organizations. This means the organization's leadership and staff are accountable to a volunteer Board of Directors who receive no compensation for directing the agency. No one receives any personal investment gain such as a shareholder in a for-profit company would.

Click to read what HOPE Financial Coaching Is Not.